The Lure Menu With Prices & Happy Hour

Name: The Lure
Address: 661 Central Ave, St. Petersburg, FL 33701, St. Petersburg, FL, US
Telephone: (727) 914-8000
Price range: $

Contact & Location

seafood · $

661 Central Ave, St. Petersburg, FL 33701

(727) 914-8000 · tap to call

thelurestpete.com

How far is The Lure?

661 Central Ave, St. Petersburg, FL 33701

Distance from central St. Petersburgin the centre

Straight-line distance from the midpoint of our St. Petersburg listings.

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Hours of Operation

Monday11 am–10 pm

Tuesday11 am–10 pm

Wednesday11 am–10 pm

Thursday11 am–10 pm

Friday11 am–11 pm

Saturday11 am–11 pm

Sunday11 am–10 pm

See It Before You Go

Short videos of The Lure from people who went: happy hour, sushi, tapas, sushi boat, fresh rolls, atmosphere. Tap to play.

Videos by @saintpetersburgliving · @culinaryexplorerdave, playing in the creator’s official TikTok player.Not affiliated with DiscoverHappyHours.

Happy Hour & Drinks

Updated August 2026

Mon-Fri · 4 PM-7 PM

Drinks

Draft Wines

$4 5oz | $6 9oz

Draft Beer

$5.50

Call Drinks

Specialty Cocktails

Monday: Martinis

$10

Food

Tuesday: Any Two Specialty Rolls

$25

Wednesday: Two Tacos

Tikis

Tiki

Polynesian for knock you on your butt, double rum drink

$15

My Tie

Blue Chair Spiced Rum, Cointreau, Coco Lopez, pineapple and orange juices, nutmeg and vanilla extract

Overcast Painkiller

Blue Chair Spiced Rum, Cointreau, Coco Lopez, pineapple and orange juices, nutmeg and vanilla extract

Going Bananas

Bacardi Rum, banana liquor, lime juice, and agave

Lahaina

Bacardi Superior Rum, Blue Chair Spiced Rum, black raspberry liqueur, banana liqueur, pineapple juice, lime juice and strawberry puree

Specialty Drinks

The OG Margarita*

Corazon Silver Tequila, Cointreau, lime juice and agave; make it spicy $14

$12.5

Skinny Lurita

Patron Silver Tequila, orange bitters, lime juice, agave, and a splash of water

$13.5

Blackberry Margarita*

Corazon Reposado Tequila, lime juice, muddled blackberry and agave

$14

Thyme After Time

Corazon Reposado Tequila infused with thyme, Pama, lime juice, and simple syrup

$15

Spicy Water

21 Seeds Cucumber Jalapeño Tequila, agave, lime juice, and a sugar rim

$15

Durango*

Codigo Mezcal, tangerine juice, lime juice, agave, and topped with Grand Marnier float

$14

Sunbather*

Stoli Cucumber Vodka, lime juice, muddled mint and cucumber, simple syrup, topped with sparkling water

$12.5

Sunshower*

Bombay Gin, lime juice, muddled mint and cucumber, simple syrup, topped with sparkling water

$13.5

Empress Lawn

Empress Indigo gin, Pama Liqueur, lemon juice, simple syrup, and topped with soda water

$15

Blueberry Mojito

Bacardi Rum, blueberries, mint, lime wedges, and topped with soda water

$15

Blueberry Basil Smash*

Blueberry Stoli Vodka, lemon juice, simple syrup, basil leaves and fresh blueberries

$13.5

Peach Fizz*

Domaine de Canton, peach puree, lemon juice, mint topped with champagne and a splash of Sprite

$14

A Mule (By Any Other Name)

Moscow Mule*

Titos Vodka, lime juice and Barritts Ginger Beer

$14 mug | $25 pitcher

Moscow Maria

Milagro Reposado Tequila, Ancho Reyes Chile Liqueur, lime juice and Barritts Ginger

$14 mug | $25 pitcher

Good Ol' Boy Mule

Misunderstood Ginger Spiced Whiskey, peach and lime juice, bitters and Barritts Ginger Beer

$14 mug | $25 pitcher

Skinny Mule

Titos Vodka, Domain de Canton, sparkling water and lime juice

$14 mug | $25 pitcher

Old Fashioneds

Bison Sour

Buffalo Trace, Disaronno, lemon, lime, simple syrup

$15

William Wallace

Aberfeldy 12 Year Highland Scotch Whiskey, honey simple syrup, Angostura and orange bitters

$15

Black Manhattan

Buffalo Trace Bourbon, Averna, and bitters

$15

Jason's Old Fashioned

Four Roses Small Batch Whiskey, honey simple, tangerine juice and a dash of Angostura bitters, garnished with an orange peel and rosemary

$16

Smokey Barrel

Southbound Anejo Tequila, Codigo Mezcal, Angostura bitters, simple syrup, and Xocolati mole bitters

$16

Martinis (* can also be made as mocktails)

Silk Blossom

Nigori, lychee, lemon juice, Luxardo, cherry and lemon bitters

$14

Vanilla Velvet

Stoli Vanilla Vodka, Orgeat, lemon juice, and cherry bitters

$15

The Pear Timmy

Deep Eddy Vodka, St. George Spiced Pear Liqueur, Cointreau, lime juice and simple syrup, garnished with a cinnamon and sugar rim

$15

Andrew's Bees Knees

Bombay, St. Germain, honey simple, and lemon juice

$15

Espresso Martini

Milagro Reposado or Vanilla Vodka, espresso, Frangelico, Kahlua, Grind Double Espresso Liqueur, topped with espresso beans; add Irish Cream $2.5

$15

Porn Star Martini

Stoli Vanilla, Passoa Liqueur, vanilla syrup, passion fruit, lime juice, and topped with champagne

$15

Shots. Shots. Shots.

Key West Root Beer

Jagermeister, root beer schnapps and splash of Coke

$9.5

Bread Truck

Chilled Casa Azul Tequila with a cinnamon-dusted orange slice

$9.5

Fresca Shot

Deep Eddy Grapefruit, lemon juice, simple syrup, and a splash of Sprite

$9.5

House Made Sangria

Red Sangria

Cabernet Sauvignon, raspberry liqueur, cinnamon, orange and cranberry juices over ice, garnished with fresh fruit

$9 glass | $27 pitcher

White Sangria

Orange juice, cinnamon, sugar and Sprite topped with Blue Gardenia Chardonnay and fresh fruit

$9 glass | $27 pitcher

Red Wine

Blue Gardenia Cabernet Sauvignon

$7 5oz | $11 9oz

J Lohr Cabernet Sauvignon

$8 5oz | $13 9oz | $32 bottle

Freakshow Cabernet Sauvignon

$9 5oz | $14 9oz | $36 bottle

Juggernaut Cabernet Sauvignon

$10 5oz | $16 9oz | $42 bottle

A To Z Pinot Noir

$10 5oz | $16 9oz | $42 bottle

La Crema Pinot Noir

$9 5oz | $14 9oz | $36 bottle

Norton Malbec

$8 5oz | $13 9oz | $33 bottle

White Wine

Blue Gardenia Chardonnay

$7 5oz | $11 9oz

Chalk Hill Chardonnay

$10 5oz | $16 9oz | $42 bottle

Sonoma Cutrer Chardonnay

$10 5oz | $16 9oz | $42 bottle

Matua Sauvignon Blanc

$8 5oz | $13 9oz | $40 bottle

Kim Crawford Sauvignon Blanc

$9 5oz | $14 9oz | $40 bottle

Santa Marina Pinot Grigio

$8 5oz | $11 9oz | $36 bottle

Terlato Pinot Grigio

$9 5oz | $14 9oz | $38 bottle

Avaline White Blend

$8 5oz | $13 9oz | $36 bottle

Flat Rosé

Avaline Rosé Blend

$8 5oz | $13 9oz | $36 bottle

Chateau Berne Rosé

$8 5oz | $13 9oz | $32 bottle

Sparkling

Gambino Brut

$4 5oz | $26 bottle

Zonin Prosecco Split

$10

Santa Margherita Prosecco

$18 half bottle

Villa Sandi Prosecco

$30 bottle

JCB No. 69 Brut Rosé Crémant de Bourgogne

$60 bottle

Veuve Clicquot

$100 bottle

Sake

Gekkeikan

$6 5oz | $10 9oz

Ozeki Nigori

$9 5oz | $15 9oz | $18 bottle

Ban Ryu

$10 5oz | $15 9oz | $30 bottle

Draft Beers

3 Daughters Beach Blonde Ale

Bench Life Lager

Sunshine City IPA

Stella Artois

Guinness Draught

St. Pete Brewing Orange Wheat

Marker 48 Red Right Return

Seasonal Rotating Draft

Bottled Beers

Bud Light

$4.5

Miller Lite

$4.5

Mich Ultra

$4.5

Corona Light

$5.5

Corona

$5.5

Modelo

$5.5

Kirin Ichiban

$5.5

Yuengling

$5.5

Reef Donkey APA (16 oz)

$5.5

Funky Buddha Floridian Hefeweizen

$5.5

3 Daughters Pineapple Cider

Surfside (various flavors)

Athletics N/A

$4.5

Cool Out

Delta 9 THC (5mg) Infused Seltzer (various flavors)

$10

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Updated August 2026

The Lure Lunch Menu

Tapas

Lava Drops (4pcs)

Individually rolled nori and rice balls stuffed with spicy kani salad and cream cheese, tempura style, then topped with eel sauce and spicy mayo

$12

The Andre (GF)

Shoestring French fries, tossed with fresh rosemary, and Parmesan

The Fancy (GF)

Deeply sautéed Brussels sprouts, tossed in fresh garlic, salt n' pepper, and olive oil, served with citrus caper aioli

$9.5

The Eddie

Traditional tater tots tossed in fresh garlic, olive oil, salt and pepper; add bacon, Gorgonzola or Feta $4, add bacon and Gorgonzola or Feta $6

$11.5

The King Of Wings (GF)

Choice of House BBQ, Buffalo, Spicy Korean BBQ, Garlic Parmesan or Blackened Dry Rub; add ranch or bleu cheese & celery $2

6 for $13.5 | 12 for $21.5

Joey Meatballs

Three big ass meatballs resting in tomato basil marinara snowcapped with Asiago, Feta and Parmesan cheeses

$19.5

Ono Nachos Your Way

Crispy tortilla chips covered in white cheddar fondue, tomatoes, and scallions; add cilantro and onions $2; top with Lobster $13.5, or Carnitas, Tinga Chicken, Seared Carne Asada, Bronzed Shrimp or Birria Style Beef $9.5

$14.5

Marley

Braised pork belly, sliced and seared, on a wonton crisp, topped with an apple chutney and a habanero honey drizzle

$16

The Hugo

Deep sautéed cauliflower tossed in house made Thai chili sauce or buffalo sauce with bleu cheese

$11.5

The Onolicious

Birria style cooked beef and Chihuahua cheese in fresh made egg rolls served with chipotle aioli (limited availability)

$16.5

The Green Jeans (GF)

Pan seared shishito peppers, sesame oil, honey, and feta cheese

$13.5

The Timmy! (GF)

Homemade jalapeño queso served with corn tortilla chips; add fresh chorizo $2

$10.5

The BB

Cuban sandwich egg rolls filled with roast pork, ham, Swiss cheese, served with a garlic Dijon mayo

$13.5

The Baby Go (GF)

Sautéed shrimp and charred Andouille sausage in garlic white wine butter sauce over smoked Gouda grits, garnished with scallions and tomatoes

$20.5

The Brookie

Tinga chicken or pork quesadilla with grilled onions, peppers, and Chihuahua cheese, topped with a jalapeño cilantro sour cream

$16.5

Flat Breads

The Fig And The Pig

Aged Prosciutto, fresh black Mission figs, fig jam, and white truffle four cheese blend

$21

Wake Up Maggie

Fresh mozzarella, chopped basil, and diced Roma tomatoes atop a delightful tomato basil marinara

$19

The Godfather

Spiced shrimp and marinated portobello mushrooms grilled and resting on a pesto fondue, topped with an Asiago mozzarella blend

$19

The Ava

Veggie white pie with garlic and olive oil base, tomatoes, artichoke hearts, zucchini, mozzarella, pecorino romano, lemon ricotta, arugula and chili oil

$19

Gabby Gabbie

Pesto fondue, meatballs, bacon, lemon Ricotta, mozzarella, Parmesan, drizzled with tomato basil pomodoro

$19

Tacos (2 per order on 6" soft corn tortillas; add a third of the same taco $6, add black beans and yellow rice $2)

The Rhani Lynn (GF)

Garlic mushrooms sautéed over spinach topped with Feta cheese, pickled onion, sliced jalapeño, and cilantro

$13.5

The G! (GF)

Traditional Carnitas, slow-cooked pork in Mexican spices, topped with cilantro and onions, served with green salsa on the side

$15.5

Every Little Tinga (GF)

Spiced shredded chicken, Chihuahua cheese, jalapeño sour cream, radish, and cilantro, served with a lime wedge

$13.5

A Different Drum (GF)

Blackened redfish with mixed field greens and citrus caper aioli, served with a lime wedge

$16.5

Ono Quesabirria (GF)

Birria style cooked beef folded into a corn tortilla with melted cheese, served with a side of consomé and salsa verde for dipping, topped with cilantro and onions

$17.5

LURE Burgers

The Mighty Thor

A seasoned ground beef patty, cooked medium, topped with white cheddar and smoked Gouda fondue, really freakin’ good bacon

5oz $14.5 | 8oz $17.5

The Ford

Our burger with blackening spice, cooked medium, topped with Gorgonzola fondue

5oz $14.5 | 8oz $17.5

The John

Our burger, cooked medium, topped with BBQ, cheddar and onion straws

5oz $14.5 | 8oz $17.5

The Jack

Our burger, cooked medium, topped with Pepper Jack cheese, avocado, crispy tobacco onions and chipotle aioli

5oz $14.5 | 8oz $17.5

The Jimmy Buffet

Our burger, cooked medium, topped with good ole' American cheese; add pastrami $5

5oz $14.5 | 8oz $17.5

The Bigger Mac

Our 16 oz burger, cooked medium, topped with any of the above, from any burger (it does take a bit longer to cook); limit 3 toppings or add more for $2 each; add pastrami $5

$25

Sammies (served with lettuce, tomato, onion and pickle, and a choice of tater tots, sweet potato fries, rosemary parmesan fries or side salad; gluten free bread $4)

The Goat

Hot pastrami on Texas toast with spicy brown mustard and Swiss cheese

$16.5

The Stillman

Grouper sandwich, grilled or blackened, lettuce, tomato, and citrus caper aioli

The Carly

Grilled or blackened chicken breast topped with mozzarella cheese and the traditional lettuce, tomato, onion and pickle

$16.5

Vanna's Lunch

Grilled chicken wrap, stuffed with chicken black bean salsa, lettuce, smoked ranch, and queso fresco

$16.5

The Lex

Grilled or fried buffalo chicken, lettuce, tomato, and bleu cheese dressing all wrapped up in a good ol' flour tortilla

$15.5

The Brittany

Grilled or blackened chicken Caesar wrap, with romaine lettuce, tomato, croutons, and Parmesan cheese

$15.5

The Rosalita

Grilled smoked black forest sausage, onions, peppers, with a side of garlic Dijon aioli, on brioche bun

$12.5

Bowls

Lure Bowl

Black bean corn salsa, yellow rice, Romaine lettuce and sliced avocado, with smoked ranch and queso fresco; top with Chicken $6, Salmon, Shrimp, Redfish or Carnitas $8, Tuna or Steak $9

$15

Salads (top with Chicken $6, Salmon $8, Shrimp $8, Redfish $8, Tuna $9, Steak $9)

Rob's Cobb (GF)

Romaine and mixed field greens, Gorgonzola cheese, bacon, egg, onion, cucumber, tomato, and spicy shredded chicken served with a side of bleu cheese dressing

$19.5

The Joker

Traditional Caesar of crispy Romaine, Parmesan and Asiago cheese, and garlic croutons tossed with Caesar dressing

$12

Four Green Fields (GF)

Mixed field greens, onion, tomato, and cucumber served with a side of basil balsamic vinaigrette

$5.75

Sides

Black-Eyed Peas With Maple Bacon (GF)

$8.5

4 Cheese Mac & Cheese

$9.5

Shoestring Fries (GF)

Shoestring Fries With Rosemary Parmesan (GF)

Tater Tots

$7.5

Sweet Potato Fries

$7.5

Smoked Gouda Grits (GF)

$6.5

Bacon, Really Freakin' Good Bacon (GF)

$8.5

Bacon Honey Scallion Asparagus (GF)

$9.5

Easy Bake Garlic Broccoli (GF)

$7.5

Beans & Rice (GF)

$5.5

Texas Toast

The Lure Brunch Menu

Brunch Offerings

Freedom Of Choice

Includes two eggs, any style, and Cuban toast, plus your choice of bacon, corned beef hash, or sausage patties, and your choice of breakfast hash, grits, or breakfast tots

$17.5

Granny Sage's Biscuits & Gravy

House sausage gravy over fresh baked biscuits; add 2 eggs any style $6.5

Whole $15 | Half $12

The Baby Go (GF)

Sautéed shrimp and charred Andouille sausage in garlic white wine butter sauce over smoked Gouda grits, garnished with scallions and tomatoes

$20.5

Chesapeake Crab Cake Benedict

Two Maryland style crab cakes resting on a split English muffin, poached eggs and drizzled with Old Bay Hollandaise sauce, served with your choice of Tasso ham breakfast hash, tater tots, or smoked Gouda grits

$20.5

Classic Eggs Benedict

Two poached eggs over Canadian bacon sitting on a split English muffin topped with our homemade Hollandaise sauce, served with your choice of Tasso ham breakfast hash, tater tots, or smoked Gouda grits

$17.5

Huevo Rancheros Bowl (GF)

Crispy corn tortilla chips, refried beans, mozzarella cheese, and mango cilantro salsa fresco, topped with two sunny side up eggs, drizzled with jalapeño sour cream, Sriracha, and scallions

$17.5

The Dave Burns

Caramelized apple French toast with cinnamon-nutmeg brioche, topped with vanilla bean ice cream, and choice of damn good bacon or sausage patties

$16.5

Steak Breakfast Burrito Or Bowl

Tasso ham breakfast hash, steak tips and scrambled eggs topped with guacamole, Sriracha, and scallions

$18.5

Emerald Isle Bowl

Fresh baked biscuit, quartered, corned beef hash, Granny Sage's sausage gravy, topped with two over easy eggs, sprinkled with smoked Gouda cheese

$16.5

Omelettes (served with a choice of bacon, breakfast hash, sausage, or breakfast tots)

The Stevey (GF)

3 egg omelette with portobello mushrooms, feta, spinach, and diced tomatoes

$16.5

The Teddi (GF)

3 egg omelette with white cheddar, mozzarella, and American cheeses

$15

The Coco (GF)

3 egg omelette with chorizo, tomatoes, bell peppers, pepper jack cheese, avocado, and topped with chipotle aioli

$16.5

Salads (top with Chicken $8, Salmon $8, Shrimp $8, Redfish $8, Tuna $9, Steak $9)

Rob's Cobb (GF)

Romaine and mixed field greens, Gorgonzola cheese, bacon, egg, onion, cucumber, tomato, and spicy shredded chicken served with a side of bleu cheese dressing

$19.5

The Joker

Traditional Caesar of crispy Romaine, Parmesan and Asiago cheese, and garlic croutons tossed with Caesar dressing

$12

Four Green Fields (GF)

Mixed field greens, onion, tomato, and cucumber served with a side of basil balsamic vinaigrette

$5.75

Tapas

The Eddie

Traditional tater tots tossed in fresh garlic, olive oil, salt and pepper; add bacon, Gorgonzola or Feta

$11.5

The Kevin

Blackened redfish filet, served over smoked Gouda grits and maple bacon black-eyed peas, topped with honey garlic peppers

$20.5

The King Of Wings (GF)

Choice of House BBQ, Buffalo, Spicy Korean BBQ, Garlic Parmesan or Blackened Dry Rub

6 for $13.5 | 12 for $21.5

The BB

Cuban sandwich egg filled with roast pork, ham, Swiss cheese, served with a garlic Dijon mayo

$13.5

LURE Burgers

The Mighty Thor

A seasoned ground beef patty, cooked medium, topped with white cheddar and smoked Gouda fondue, really freakin’ good bacon

5oz $14.5 | 8oz $17.5

The Ford

Our burger with blackening spice, cooked medium, topped with Gorgonzola fondue

5oz $14.5 | 8oz $17.5

The John

Our burger, cooked medium, topped with BBQ, cheddar and onion straws

5oz $14.5 | 8oz $17.5

The Jack

Our burger, cooked medium, topped with Pepper Jack cheese, avocado, crispy tobacco onions and chipotle aioli

5oz $14.5 | 8oz $17.5

The Jimmy Buffet

Our burger, cooked medium, topped with good ole' American cheese; add pastrami $5

5oz $14.5 | 8oz $17.5

The Bigger Mac

Our 16oz burger, cooked medium, topped with any of the above, from any burger (it does take a bit longer to cook); limit 3 toppings or add more for $2 each; add pastrami $5

$24

Sammies (served with lettuce, tomato, onion and pickle, and a choice of tater tots, sweet potato fries, rosemary parmesan fries or side salad; gluten free bread $4)

The Goat

Hot pastrami on Texas toast with spicy brown mustard and Swiss cheese

$16.5

The Ziggy

2 fried eggs with choice of black pepper maple bacon or 2 sausage patties on Texas toast

$14.5

The Stillman

Grouper sandwich, grilled or blackened, lettuce, tomato, and citrus caper aioli

The Carly

Grilled or blackened chicken breast topped with mozzarella cheese

$16.5

Vanna's Lunch

Grilled chicken wrap, stuffed with chicken black bean salsa, lettuce, smoked ranch, and queso fresco

$16.5

The Lex

Grilled or fried buffalo chicken, lettuce, tomato, and bleu cheese dressing all wrapped up in a good ol' flour tortilla

$15.5

The Brittany

Grilled or blackened chicken Caesar wrap, with romaine lettuce, tomato, croutons, and Parmesan cheese

$15.5

Sides

Scrambled Eggs (GF)

$6.5

Sausage (GF)

$6.5

Biscuit

$4.5

Smoked Gouda Grits (GF)

$6.5

Tasso Ham Breakfast Hash (GF)

$7.5

Bacon, Really Freakin' Good Bacon (GF)

$8.5

Black-Eyed Peas With Maple Bacon (GF)

$8.5

4 Cheese Mac & Cheese

$9.5

Shoestring Fries (GF)

Shoestring Fries With Rosemary Parmesan (GF)

Tater Tots

$7.5

Sweet Potato Fries

$7.5

Sausage Gravy

$5.5

Corned Beef Hash

$7.5

Sliced Tomatoes (GF)

$3.5

Cuban Toast

$3.5

Texas Toast

Breakfast Bar

Basic Mimosa

Add cranberry or grapefruit juice $1

Mimosa For 2

Santa Margherita Prosecco and orange juice

$25

Pitcher Of Mimosas

Serves five

$20

Go Big Mimosa

Bottle of Veuve Clicquot and orange juice

$100

Bloody Mary

$10

Bloody Maria

Corazon Tequila, Ancho Reyes Chile Liqueur, Zing Zang Bloody Mary Mix and a spiced rim

$10

Bloody Pirate

Captain Morgan, Zing Zang Bloody Mary Mix and a spiced rim

$10

Pitcher Of Bloody Marys

$23

Aperol Spritz

$11

Orange Apperitivo

Deep Eddy Orange, lemon juice, honey simple syrup, Aperol and topped with soda water

$13.5

Espresso Martini

Milagro Reposado or Vanilla Vodka, espresso, Frangelico, Kahlua, Grind Double Espresso Liqueur and topped with espresso beans

$11

The Breakfast Shot

Jameson and butterscotch schnapps with orange juice chaser

$10

The Lure Dinner Menu

Tapas

The Kiwi

New Zealand green-lipped mussels tossed in a garlic Chardonnay butter, or Fra Diavolo tomato basil with Texas toast

$16

Mr Krab (Rangoon)

Traditional kani cream cheese chive egg rolls, served with housemade Thai chili sauce

$14

Lava Drops (4pcs)

Individually rolled nori and rice balls stuffed with spicy kani salad and cream cheese, tempura style, then topped with eel sauce and spicy mayo

$12

The Andre (GF)

Shoestring French fries, tossed with fresh rosemary, and Parmesan

The Fancy (GF)

Deeply sautéed Brussels sprouts, tossed in fresh garlic, salt n' pepper, and olive oil

$9.5

The Eddie

Traditional tater tots tossed in fresh garlic, olive oil, salt and pepper; add bacon, Gorgonzola or Feta $4, add Birria style beef $5, add all of the above $10

$11.5

The King Of Wings (GF)

Choice of House BBQ, Buffalo, Spicy Korean BBQ, Garlic Parmesan or Blackened Dry Rub; add ranch or bleu cheese & celery $2

6 for $13.5 | 12 for $21.5

Joey Meatballs

Three big ass meatballs resting in tomato basil marinara snowcapped with Asiago, Feta and Parmesan cheeses

$19.5

Ono Nachos Your Way

Crispy tortilla chips covered in white cheddar fondue, tomatoes, and scallions; top with Carnitas, Tinga Chicken, Seared Carne Asada or Bronzed Shrimp +$9, Birria Style Beef +$10, or Lobster +$13

$14

Marley

Braised pork belly, sliced and seared, on a wonton crisp, topped with an apple chutney and a habanero honey drizzle

$16

The Hugo

Deep sautéed cauliflower tossed in house made Thai chili sauce or buffalo sauce with bleu cheese

$11.5

The Onolicious

Birria style cooked beef and Chihuahua cheese in fresh made egg rolls served with chipotle aioli (limited availability)

$16.5

The Green Jeans (GF)

Pan seared shishito peppers, sesame oil, honey, and feta cheese

$13.5

The Timmy! (GF)

Homemade jalapeño queso served with corn tortilla chips; add fresh chorizo $2

$10.5

The Trastevere

Tomato bruschetta with Asiago, fresh basil and olive oil, garlic, served with toasted crostini

$11

The Miller (GF)

Two hard boiled eggs, filled with lobster dynamite, and topped with wasabi tobiko

$12.5

The BB

Cuban sandwich egg rolls filled with roast pork, ham, Swiss cheese, served with a garlic Dijon mayo

$13.5

Bigger Plates

The Kevin (GF)

Blackened redfish fillet, served over smoked Gouda grits and maple bacon black-eyed peas, topped with honey garlic peppers

$24

The Baby Go (GF)

Sautéed shrimp and charred Andouille sausage in garlic white wine butter sauce over smoked Gouda grits, garnished with scallions and tomatoes

$20

The Chase

A 5 oz fillet mignon (prepared medium rare), fanned atop roasted red pepper Yukon mashed potatoes, Gorgonzola fondue and grilled asparagus

$28

The Destin (pronounced desTEEN)

Pan seared tenderloin tips, spiced shrimp, bacon, sausage, apples, red and yellow peppers, and Cavatappi all tossed in a smoked Gouda cream sauce

$24

The Hamilton

Slowly braised pork belly perched upon a pile of Asiago, cheddar, mozzarella, Parmesan Mac & cheese topped with tobacco onions and drizzled with bourbon bacon Sriracha sauce

$21

The Brookie

Tinga chicken or pork quesadilla with grilled onions, peppers, and Chihuahua cheese, topped with a jalapeño cilantro sour cream

$16.5

The Nigel

Bronzed chicken breast and shrimp, portobella mushrooms, spinach, bacon, garlic, tossed with Cavatappi pasta in a tomato cream sauce

$19

The Andy 2.0

Pan seared and spiced red grouper over garlic basil mash, Yukon gold mashed potatoes, and Tuscan cream

The Adam

Four-hour, low temp, roasted baby back ribs tossed in a semi spicy BBQ sauce, served with shoestring fries

$17.5

Tacos (2 per order on 6" soft corn tortillas with black beans and yellow rice; add a third of the same taco $6)

The Rhani Lynn (GF)

Garlic mushrooms sautéed over spinach topped with Feta cheese, pickled onion, sliced jalapeño, and cilantro

$15.5

The G! (GF)

Traditional Carnitas, slow-cooked pork in Mexican spices, topped with queso fresco, cilantro and onions, served with green salsa on the side

$17.5

Every Little Tinga (GF)

Spiced shredded chicken, Chihuahua cheese, jalapeño sour cream, radish, and cilantro, served with a lime wedge

$15.5

A Different Drum (GF)

Blackened redfish with mixed field greens, grilled pineapple pico and citrus caper aioli, served with lime wedge

$18.5

Ono Quesabirria (GF)

Birria style cooked beef folded into a corn tortilla with melted cheese, served with a side of consomé and salsa verde for dipping, topped with cilantro and onions

$19.5

Flat Breads (gluten free option $4)

The Fig And The Pig

Aged Prosciutto, fresh black Mission figs, fig jam, and white truffle four cheese blend

$21

Wake Up Maggie

Fresh mozzarella, chopped basil, and diced Roma tomatoes atop a delightful tomato basil marinara

$19

The Godfather

Spiced shrimp and marinated portobello mushrooms grilled and resting on a pesto fondue, topped with an Asiago mozzarella blend

$19

The Ava

Veggie white pie with garlic and olive oil base, tomatoes, artichoke hearts, zucchini, mozzarella, pecorino romano, lemon ricotta, arugula and chili oil

$19

Gabby Gabbie

Pesto fondue, meatballs, bacon, lemon Ricotta, mozzarella, Parmesan, drizzled with tomato basil pomodoro

$19

Bowls

Lure Bowl

Black bean corn salsa, yellow rice, Romaine lettuce and sliced avocado, with smoked ranch and queso fresco; top with Chicken $6, Salmon, Shrimp, Redfish or Carnitas $8, Tuna, Filet Tips or Steak $9

$15

Salads (top with Chicken $6, Salmon $8, Shrimp $8, Redfish $8, Tuna $9, Filet Tips $9)

Rob's Cobb (GF)

Romaine and mixed field greens, Gorgonzola cheese, bacon, egg, onion, cucumber, tomato, and spicy shredded chicken served with a side of bleu cheese dressing

$19.5

The Joker

Traditional Caesar of crispy Romaine, Parmesan and Asiago cheese, and garlic croutons tossed with Caesar dressing

$12

Four Green Fields (GF)

Mixed field greens, onion, tomato, and cucumber served with a side of basil balsamic vinaigrette

$5.75

Sides

Black-Eyed Peas With Maple Bacon (GF)

$8.5

4 Cheese Mac & Cheese

$9.5

Shoestring Fries

Hand Cut Rosemary Parmesan Fries (GF)

Tater Tots

$7.5

Sweet Potato Fries

$7.5

Smoked Gouda Grits (GF)

$6.5

Bacon, Really Freakin' Good Bacon (GF)

$8.5

Bacon Honey Scallion Asparagus (GF)

$9.5

Easy Bake Garlic Broccoli (GF)

$7.5

Beans & Rice (GF)

$5.5

Texas Toast

Roasted Red Pepper Mash (GF)

Garlic Basil Mash (GF)

The Lure Sushi Menu

Sushi Starters

Edamame

Steamed soy bean pods with a hint of salt

Miso Soup

Tofu, kelp and scallions

Torched Hamachi* (7pcs)

Thinly sliced Japanese yellowtail served on a bed of pickled cucumbers, shredded carrots, daikon, jalapeños, red onion, herb aioli and brûléed, garnished with micro cilantro and wasabi tobiko, served with ponzu sauce

$21

Tuna Tataki*

Sesame crusted seared tuna served on a bed of pickled cucumbers, shredded carrots, daikon, and red onion, served with ponzu sauce and garnished with scallions

$21

Wahoo Tataki*

Blackened seared Wahoo served on a bed of pickled cucumbers, shredded carrots, daikon, and red onion, served with ponzu sauce and garnished with scallions

$20

Seaweed Salad

Japanese marinated wakame with krab stick

$11.5

Veggie Bowl

Avocado, cucumbers, tofu, red onions, seaweed salad, mango and heirloom tomatoes

$14

Lava Drops (4pcs)

Individually rolled nori and rice balls stuffed with spicy kani salad and cream cheese, tempura style, then topped with eel sauce and spicy mayo

$12

Voodoo Chips*

A salad blend of tuna, shrimp, spicy kani, diced mangos, scallions and smelt roe, topped with avocado and dusted with tempura chips, served with wonton chips

$18

Tuna Tartare*

Minced yellowfin tuna, scallions, red onions, and fried capers tossed with Rayui oil and kimchee base, served with wonton chips topped with micro cilantro and black tobiko

$21

Specialty Rolls

Vesuvius Aka Volcano

Krab stick, cucumber, and cream cheese roll topped with avocado, baked dynamite, eel sauce and spicy mayo

$20

Papa Sali*

Hamachi, avocado, mango, and scallions roll topped with more Hamachi, avocado, micro cilantro, wasabi tobiko, and sesame seeds and served with a side of tangy chili pepper sauce

$22

The Dackerette* (12pcs)

Spicy tuna, salmon, cream cheese and cucumber roll tempura style and topped with eel sauce and spicy mayo

$22

Jasmine From The Block*

Tuna, avocado, mango, scallions, and smelt roe topped with avocado, mango, and tempura chips, served over ginger mango dressing

$21

The Scooby Snack

Eel, cream cheese, and cucumber roll topped with smoked salmon, avocado, eel sauce, and tempura chips

$18

The Hollister (12pcs)

Lobster, shrimp, spicy kani salad, and cucumber, tempura style, then topped with eel sauce and spicy mayo

$24

Hot Like Donkey*

Spicy tuna, cream cheese, krab stick, and asparagus roll topped with tempura whitefish, avocado, smelt roe, scallions, and eel sauce

$20

The Hunter

Shrimp tempura, cream cheese, avocado, and cucumber roll topped with tempura whitefish, avocado, eel sauce, spicy mayo, wasabi mayo, scallions, and smelt roe

$20

CC&T*

Spicy tuna, cucumber, and avocado roll topped with tempura chips, spicy kani salad, and spicy mayo

$20

La Mirasol, The Crazy Mexican

Tempura shrimp, cucumber, and avocado roll topped with a krab stick, scallions, masago, and spicy mayo

$20

The Screaming Dave-O*

Tempura shrimp, cream cheese, and asparagus roll topped with salmon, jalapeños, spicy mayo, eel sauce, and scallions

$21

Taste The Rainbow*

Tuna, salmon, shrimp, and whitefish sashimi over a California Roll

$19

That's Amore*

Spicy tuna, cream cheese, and cucumber roll, topped with eel and avocado, drizzled with spicy mayo and eel sauce

$20

Pretty In Pink*

Soy paper, rice, salmon, and cucumber roll, topped with a lemon zest and served with ponzu sauce

$17

Red Dragon*

Shrimp tempura, spicy tuna, and cucumber topped with tuna, eel sauce, spicy mayo, scallions, smelt roe, and tempura chips

$23

The Green Hornet*

Shrimp tempura, eel, and spicy yellowtail roll topped with avocado, scallions, tempura chips and masago, served with spicy mayo and sweet Thai chili sauce

$22

Holley's Roll

Shrimp tempura, avocado, and cucumber wrapped in rice and soy paper, topped with wahoo, smeared with herb aioli, finished with micro-cilantro, masago and tempura chips

$22

Hannalicious

Avocado, mango, and asparagus roll, topped with yellowtail smeared in herb aioli, topped with jalapeño, black tobiko, and micro-cilantro, resting on a bed of Thai chili sauce

$22

The Cori

Lobster, shrimp, and spicy kani salad, asparagus, and cream cheese roll, topped with sliced filet, smeared with herb aioli and torched, finished with eel-truffle demi glace, scallions, and tempura chips

$25

El Jefe (12pcs)

Futomaki style large roll, with grilled asparagus, red peppers, herb cheese, wrapped with filet mignon and soy paper, then tempura fried, topped with bay scallop and Maine lobster dynamite, then drizzled with a white truffle demi glacé

$37

Classic Rolls

Spicy Tuna*

Spicy marinated tuna, cucumber, and scallions

$11

The DTSP*

Salmon, pickle, cream cheese, avocado, and asparagus

$12.5

Spicy Yellowtail*

Spicy marinated yellowtail, cucumber, smelt roe, and scallions

$13.5

Spicy Salmon*

Spicy marinated salmon, smelt roe, scallions, and cucumber

$13.5

Not The Tampa Roll

Tempura battered white fish, cucumber, spicy mayo, and scallions

$13.5

NYC

Smoked salmon, cucumber, and cream cheese

$13.5

Veggie Delight

Avocado, cucumber, carrots, asparagus, and red pepper

$10

Going Back To... Well You Know

The traditional California roll: krab stick, avocado, and cucumber

$12.5

Shrimp Tempura

Tempura shrimp, avocado, cucumber, and spicy mayo, topped with smelt roe and sesame seeds

$14

Sweet Potato Roll

Sweet potato, avocado, and cucumber, then drizzled with eel sauce

$11.5

Eel Roll

Eel and cucumber, topped with eel sauce and sesame seeds

$15

Add Baked Dynamite To Any Roll

Any roll tempura style $4

Nigiri & Sashimi

Eel*

Nigiri 2pcs $11.5 | Sashimi 3pcs $12

Black Cod*

Nigiri 2pcs $11 | Sashimi 3pcs $13.5

Tuna*

Nigiri 2pcs $11 | Sashimi 3pcs $13

Salmon*

Nigiri 2pcs $10 | Sashimi 3pcs $10.5

Shrimp

Nigiri 2pcs $9.5 | Sashimi 3pcs $10

Krab Stick

Nigiri 2pcs $9 | Sashimi 3pcs $9.5

Yellowtail*

Nigiri 2pcs $10 | Sashimi 3pcs $11

Smoked Salmon

Nigiri 2pcs $10 | Sashimi 3pcs $12

Wahoo*

Nigiri 2pcs $11 | Sashimi 3pcs $12

Masago

Nigiri 2pcs $12 | Sashimi 3pcs $12.5

Sashimi Appetizer* (9pcs)

Sliced tuna, salmon and yellowtail

$20.5

Nigiri Appetizer* (5pcs)

Tuna, salmon, yellowtail, kani and shrimp

$20

Chef's Nigiri Combo

Combination of 6 pieces of nigiri and your choice of Classic Sushi Roll

$30.5

Black Cod Appetizer

5 pieces of black cod nigiri, brûléed, topped with aged ponzu chili reduction, herb aioli and black Tobiko

$24.5

Surfboards and Battleships

The Short Board (9 rolls, your choice of 3)

A combo of the house sushi rolls and specialty rolls served on a table top surfboard

$140

The Fun Board

4 specialty rolls of your choice (excluding El Jefe) plus 9 pieces of nigiri and 9 pieces of sashimi (our choice)

$155

The Long Board (12 rolls, your choice of 3)

Remarkably similar to The Short Board but more sushi

$185

USS Enterprise (16 rolls, your choice of 6)

Boldly go for it, enough sushi to feed a small navy

$235

USS Langley (24 rolls, your choice of 6)

Double decker sushi carrier for double the deliciousness

$345

Poke Bowls

Bobbi Jean

Broiled black cod served over sticky rice, mixed greens, red onion, heirloom tomato, and pickled cucumber, all topped with an aged ponzu chili sauce

$23

So Damn Good

Yellowtail, fresh mango, avocado, over sticky rice, basil oil, wasabi tobiko, micro cilantro, scallions and pinch of pink salt

$22.5

Build Your Own Poke Bowl

All served on a bed of sticky rice, mixed greens, avocado, mango, red onions, carrots, radish, and seaweed salad topped with shoestring wontons; protein choice of Yellowfin Tuna, Steamed Shrimp or Fresh Salmon, Wahoo +$9, Hamachi +$10, Veggie +$8; sauce choice of Ginger Dressing, Thai Chili Sriracha Ponzu, Tangy Chili Pepper Sauce or Su-Miso Vinaigrette; substitute cauliflower rice +$4

$14

Full Menu

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Frequently Asked Questions

What time is happy hour at The Lure?

Happy hour at The Lure is Mon-Fri 4 PM-7 PM.

What are the happy hour specials at The Lure?

The Lure offers: $4 5oz/$6 9oz draft wines, $5.50 draft beer, $7 call drinks, $8 specialty cocktails
Mon $10 martinis. Tue $25 any two specialty rolls, Wed $7 two tacos

Does The Lure have food specials during happy hour?

Yes, The Lure offers food specials during happy hour: Tue $25 any two specialty rolls, Wed $7 two tacos

Does The Lure have a cocktail or drinks menu?

Yes. The Lure lists 102 drinks on this page under Happy Hour, Drinks, Brunch Menu. Draft Wines $4 5oz | $6 9oz, Draft Beer $5.50, Call Drinks $7.

What food does The Lure serve?

The Lure publishes Lunch Menu, Brunch Menu, Dinner Menu, Sushi Menu, 221 dishes. Dishes start at $3.

Where is The Lure located?

The Lure is located at 661 Central Ave, St. Petersburg, FL 33701.

Is The Lure good for groups?

The Lure is a seafood restaurant in St. Petersburg. For large groups, we recommend calling ahead at (727) 914-8000 to check availability during happy hour.

What type of restaurant is The Lure?

The Lure is a seafood restaurant located in St. Petersburg, FL. They offer happy hour specials Mon-Fri.